November 21, 2006

The World Intellectual Property Organization (WIPO) has recently released its series of guides regarding the use and protection of intellectual property. According to the WIPO Outreach Guides webpage (link below), "[t]he Guides offer a structure for planning IP-related outreach campaigns, and provide examples of successful initiatives worldwide." The Guides are divided into three sections, including “Planning a Public Outreach Campaign,” “Using Communications Tools Effectively,” and “Outreach in Practice.” The three guides focus on outreach campaigns including "Increasing Use and Understanding of Intellectual Property," "Countering Piracy and Counterfeiting," and "Promoting Creativity and Innovation," each containing several additional webpages with information pertinent to each topic. For example, the "Countering Piracy and Counterfeiting" campaign contains linked information for academic institutions, consumers, governments, music and movie fans, parents, retailers, and the like. This information is contained within the main “Public Outreach” webpage, which also contains publications on IP, available film and multimedia products, and links to upcoming outreach events.

Main WIPO Guides Webpage: LINK
“Planning a Public Outreach Campaign” Guide Section: LINK
“Using Communications Tools Effectively” Guide Section: LINK
“Outreach in Practice” Guide Section: LINK
Main WIPO Public Outreach Webpage: LINK

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Mark Reichel
Reichel IP LLC

I am a patent attorney with Reichel IP LLC, where I concentrate my practice on patent drafting and prosecution, trademarks, and general intellectual property matters. I currently focus on the preparation and prosecution of medical device and other life sciences patent applications, and being actively involved in a number of local not-for-profit organizations.

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