According to the New York Newsday article (link below), the Katonah Village Improvement Society (KVIS) of Katonah, New York, has expressed its displeasure with Martha Stewart’s pending trademark applications, and it may decide within the next couple of weeks whether or not to oppose her trademark efforts. In 2000, Martha Stewart purchased a 150+ acre estate in Katonah, New York, and soon thereafter in 2005, Martha Stewart Living Omnimedia, Inc. filed several trademark applications for the mark “KATONAH.” These applications, namely U.S. Trademark Application Serial Nos. 78727049, 78727052, 78727055, 78727061, 78727068 and 78727070, each seek to protect the word mark “KATONAH” but no design format of the word. Two of the applications (namely 78727055 and 78727070) seeking to protect the word for flooring, ceramic tiles, carpet, area rugs, wallpaper, and the like, were abandoned last November. The remaining applications seek to protect KATONAH for use for indoor lighting, interior and exterior paints, various home furnishings and accessories, furniture, window blinds, and the like. According to the Newsday article linked below, the KVIS is considering opposing the applications in part because local business owners “are concerned about whether they will be able to use the hamlet name for their product lines if Stewart owns the trademark.” The KVIS has voted to set aside $200 towards legal costs if it decides to move forward with the oppositions.

New York Newsday Article: LINK
Katonah Village Improvement Society Website: LINK
Martha Stewart Living Omnimedia, Inc. Website: LINK
U.S. Trademark Application Serial No. 78727049: LINK
U.S. Trademark Application Serial No. 78727052: LINK
U.S. Trademark Application Serial No. 78727055: LINK
U.S. Trademark Application Serial No. 78727061: LINK
U.S. Trademark Application Serial No. 78727068: LINK
U.S. Trademark Application Serial No. 78727070: LINK