April 11, 2007
On Tuesday, the USPTO and the National Inventors Hall of Fame Foundation (NIHFF) launched its new campaign focusing on new ideas developed by children. This program, called Inspiring Invention, is geared to “tweens” (children from ages 8 to 11), and according to the USPTO press release (link below), is focused on “how [the children’s] imaginations can lead to the technological advances of the future” and “that there is a role for every kind of unique curiosity and imaginative idea as it relates to invention.” This campaign uses several media avenues, including television, radio and internet advertising that depict innovative children solving everyday problems. The advertisements lead the public to the InventNow website (link below), where people can learn about the program, invention submissions, play a “World Creation” game, and more. The website also includes the two current television and radio advertisements, including a “Lost Cat Magnet,” the “Insta-do” instant hair styler, and a robot that distracts children with a talking teddy bear jingling a bell while a robotic arm reaches out and snatches off the child’s bandage. The President & CEO of the Ad Council, Peggy Conlon, is quoted in the article below, stating that “[r]esearch conducted for our new campaign found that children are naturally curious and inventive, but they do not realize the impact of their creativity," and that her organization is “proud to join with the United States Patent and Trademark Office and the National Inventors Hall of Fame Foundation on this wonderful effort to help children see that there are no limits to their creativity and imagination and that they can have a role in the technological advances of our future if they just 'keep thinking."
USPTO Press Release: LINK
InventNow Website: LINK
National Inventors Hall of Fame Foundation Website: LINK
Ad Council Website: LINK
USPTO Press Release: LINK
InventNow Website: LINK
National Inventors Hall of Fame Foundation Website: LINK
Ad Council Website: LINK
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