April 11, 2007

On Tuesday, the USPTO and the National Inventors Hall of Fame Foundation (NIHFF) launched its new campaign focusing on new ideas developed by children. This program, called Inspiring Invention, is geared to “tweens” (children from ages 8 to 11), and according to the USPTO press release (link below), is focused on “how [the children’s] imaginations can lead to the technological advances of the future” and “that there is a role for every kind of unique curiosity and imaginative idea as it relates to invention.” This campaign uses several media avenues, including television, radio and internet advertising that depict innovative children solving everyday problems. The advertisements lead the public to the InventNow website (link below), where people can learn about the program, invention submissions, play a “World Creation” game, and more. The website also includes the two current television and radio advertisements, including a “Lost Cat Magnet,” the “Insta-do” instant hair styler, and a robot that distracts children with a talking teddy bear jingling a bell while a robotic arm reaches out and snatches off the child’s bandage. The President & CEO of the Ad Council, Peggy Conlon, is quoted in the article below, stating that “[r]esearch conducted for our new campaign found that children are naturally curious and inventive, but they do not realize the impact of their creativity," and that her organization is “proud to join with the United States Patent and Trademark Office and the National Inventors Hall of Fame Foundation on this wonderful effort to help children see that there are no limits to their creativity and imagination and that they can have a role in the technological advances of our future if they just 'keep thinking."

USPTO Press Release:
LINK
InventNow Website: LINK
National Inventors Hall of Fame Foundation Website: LINK
Ad Council Website: LINK

0 comments:

Post a Comment

WIPO Press Releases

WIPO General News

Patent References

Click HERE to search issued U.S. Patents

Click HERE to search published U.S. Patent Applications

Click HERE to browse the MPEP (E8r6 in HTML and PDF, and E8r7 in PDF)

Click HERE to search patent assignments recorded with the USPTO

Click HERE to search Title 37 of the Code of Federal Regulations (rev. 7/1/08)

Click HERE to browse Title 35 of the U.S. Code

Click HERE to view current USPTO fees

Disclaimer

Copyright 2006-2010, Mark Reichel. The Daily Dose of IP is my personal website, and I am not providing any legal advice or financial analysis. Any views expressed herein should not be viewed as being the views of my employer, Ice Miller LLP. Any comments submitted to this blog will not be held in confidence and will not be considered as establishing an attorney-client relationship. Information submitted to this blog should be considered as being public information, and the submitter takes full responsibility for any consequences of any information submitted. No claims, promises, or guarantees are made or available regarding the completeness or accuracy of the information contained in this blog or otherwise available by searching from or linking away from this blog.

EPO Updates

Trademark References

Click HERE to search issued and pending U.S. Trademarks

Click HERE to search TTAB proceedings (via TTABVUE)

Click HERE to search trademark assignments recorded with the USPTO

The DDIP Author





Mark Reichel
Reichel IP LLC

I am a patent attorney with Reichel IP LLC, where I concentrate my practice on patent drafting and prosecution, trademarks, and general intellectual property matters. I currently focus on the preparation and prosecution of medical device and other life sciences patent applications, and being actively involved in a number of local not-for-profit organizations.

Click HERE to view my full professional bio at Reichel IP LLC.


There was an error in this gadget

Subscribe/Feedback

Click HERE to join the e-mail list for my blog

Click HERE to provide feedback on the DDIP blog

Fellow Blogs/Bloggers

AwakenIP (Kuester)
Counterfeit Chic (Scafidi)
I/P Updates (Heinze)
Internet Cases (Brown)
Likelihood of Confusion (Coleman)
Patent Baristas (Albainy-Jenei)
Patent Docs (Zuhn et al.)
Patently-O (Crouch)
The 271 Patent Blog (Zura)
The Ice Loop (Ice Miller LLP)
The Indiana Law Blog (Oddi)
The Invent Blog (Nipper)
The Patent Prospector (Odom)
The TTABlog (Welch)