February 20, 2008

On the heels of the wildly popular “Guitar Hero” video game, Activision recently filed a trademark application with the U.S. Patent and Trademark Office for the mark “DJ HERO.” As reported by Trademork (link below), this appears to be related to the first peripheral aside from the gaming guitars to be pursued by Activision. U.S. Trademark Application Serial No. 77392527 (“DJ HERO”) was filed on February 8, 2008, including the description of goods of “Computer game software and related instruction manual sold together as a unit; interactive video game programs; computer game discs; downloadable software for use in connection with computer games; video game controllers; Interactive video game comprised of a CD or DVD sold as a unit with a video game controller” for class 009. According to the International Business Times news article (link below), the Guitar Hero franchise in North America has eclipsed over $1B in sales in just over two years. Although no official word has been released as to when the DJ Hero game system will hit the market, I hope that it is more fun than Bag Pipe Hero and Cowbell Hero.

Trademork Article: LINK
DJ HERO Trademark Application: LINK
Activision Guitar Hero Website: LINK
International Business Times Article: LINK

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Mark Reichel
Reichel IP LLC

I am a patent attorney with Reichel IP LLC, where I concentrate my practice on patent drafting and prosecution, trademarks, and general intellectual property matters. I currently focus on the preparation and prosecution of medical device and other life sciences patent applications, and being actively involved in a number of local not-for-profit organizations.

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