February 17, 2010

As recently highlighted by The Smoking Gun (article link HERE), Nicole Polizzi, aka "Snooki" of Jersey Shore fame, has filed an intent to use U.S. Trademark Application for the mark SNOOKI. This application (serial no. 77/929,985, application link HERE), was filed on February 7, 2010, and covers two classes, namely IC 016 ("Printed matter, namely books"), and IC 041 ("Entertainment in the nature of personal appearances by a television personality"). This application follows a December 28, 2009 filing by Marc Sorrentino’s company in connection with his brother Michael Sorrentino, aka "The Situation" also of Jersey Shore fame, who filed U.S. trademark application serial no. 77/901,546 (application link HERE) for a stylized version of THE SITUATION, covering one class of goods (IC 025 for "[c]lothing, namely, t-shirts and underwear). This latter application was formally filed by applicant Naughty Limited, LLC, an adult business owned by The Situation’s brother Marc according to The Smoking Gun (article link HERE).

I did a bit of searching, and I see that at least one other Jersey Shore cast member has joined the trademark mix. Paul Delvecchio, Jr., aka DJ Pauly D, has filed two applications for the mark DJ PAULY D. The first application (serial no. 77/929,322, available HERE) was filed on February 5, 2010, and covers "entertainment in the nature of disc jockey services" in IC 041. The second application (serial no. 77/929,416, available HERE), was also filed on February 5, 2010, and covers various entertainment services featuring DJ Pauly D in IC 041. As of this blog post, no publicly available U.S. trademark application has been filed by Jenni "JWoww" Farley, but I do see that someone did file a stylized version of JWOW - JESUS WALKED ON WATER back in 2002 (serial no. 78/109,685, available HERE).

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Mark Reichel
Reichel IP LLC

I am a patent attorney with Reichel IP LLC, where I concentrate my practice on patent drafting and prosecution, trademarks, and general intellectual property matters. I currently focus on the preparation and prosecution of medical device and other life sciences patent applications, and being actively involved in a number of local not-for-profit organizations.

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