March 09, 2006
It was announced last week that The National Pork Board has agreed to purchase the trademarked slogan "Pork. The Other White Meat"® from the National Pork Producers Council for $60 million. This trademark, created in 1985, was determined to be "one of the five most recognizable taglines in American advertising" by a 2000 Northwestern University Study. The National Pork Board will pay $3 million per year for twenty years, with funding coming from the income received by the Pork Checkoff (created in 1986). The President of the National Pork Board, Danita Rodibaugh, stated that replacement costs, development costs, and the appraisal of the slogan were all factors considered prior to purchase.
National Pork Board Press Release: LINK
Brownfield News Article: LINK
Pork. The Other White Meat® Website: LINK
Pork Checkoff Information: LINK
National Pork Board Press Release: LINK
Brownfield News Article: LINK
Pork. The Other White Meat® Website: LINK
Pork Checkoff Information: LINK
0 comments:
Post a Comment