May 16, 2006

Earlier this month, the USPTO granted three specific trademarks to the Huntington Beach Conference and Visitors Bureau Corporation in California, for the standard character mark “Surf City USA”. Huntington Beach filed for three trademarks in November, 2004, which were issued as Registration Nos. 3088921, 3088922, and 3091711 all in May, 2006. According to, the town of Santa Cruz, California, disputed the filings by Huntington Beach, even proposing a “surfing contest” to determine which town should be known as Surf City USA. The three registrations allow Huntington Beach sole rights to use “Surf City USA” on handbags and sportsbags (IC 018), clothing and sportswear, including hats, t-shirts, shirts, jackets, sweaters, etc. (IC025), as well as for advertising, marketing, and promoting the economic development of Huntington Beach.

Huntington Beach Conference and Visitors Bureau Corporation Website (complete with “Surf City USA” audio): LINK News Article: LINK
Yahoo! News Article: LINK
Trademark Reg. No. 3088921: LINK
Trademark Reg. No. 3088922: LINK
Trademark Reg. No. 3091711: LINK


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Mark Reichel
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I am a patent attorney with Reichel IP LLC, where I concentrate my practice on patent drafting and prosecution, trademarks, and general intellectual property matters. I currently focus on the preparation and prosecution of medical device and other life sciences patent applications, and being actively involved in a number of local not-for-profit organizations.

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