October 26, 2007

As reported by CBS affiliate WCCO in Iowa (link below), the Campbell Soup Company has requested that Burlington City, Iowa, Councilman Mike Campbell change how he promotes himself as a candidate for re-election. Mr. Campbell’s campaign website, voteformikecampbell.com (link below), contains a number of elements used by the Campbell Soup Company, including the script word “Campbell” similar to the script “Campbell’s” as used by the Company, the words “CITY COUNCIL” in gold block lettering underneath “Mike Campbell” having a similar appearance to the word “CONDENSED” as used by the Company on its canned soup products, the phrase “M’m! M’m! Good Decision!” in the campaign website similar to the phrase “M’m! M’m! Good! as used by the Company, and a primarily red and white website layout similar to the red and white colors used throughout Campbell Soup Company’s products. According to the WCCO report, Campbell Soup Company has sent a letter to Mike Campbell requesting that he stop using the Company’s trademarks, and according to a spokesperson for the Company, “We expect him to make some changes.” A brief search of the USPTO trademark database shows 178 live and dead trademark applications and registrations, including the script word mark “CAMPBELL’S” for “condensed soups” (U.S. Trademark Reg. No. 48,664) and the word mark “M'M! M'M! GOOD!” for “soups” (U.S. Trademark Reg. No. 1,411,535).

WCCO (Iowa) News Article: LINK
Mike Campbell’s Campaign Website: LINK
Campbell Soup Company Website: LINK
U.S. Trademark Reg. No. 48,664: LINK
U.S. Trademark Reg. No. 1,411,535: LINK


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Mark Reichel
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I am a patent attorney with Reichel IP LLC, where I concentrate my practice on patent drafting and prosecution, trademarks, and general intellectual property matters. I currently focus on the preparation and prosecution of medical device and other life sciences patent applications, and being actively involved in a number of local not-for-profit organizations.

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