The USPTO recently announced that it has partnered with the National Inventors Hall of Fame Foundation (NIHFF), The Advertising Council, and the boutique advertising agency Publicis & Hal Riney to prepare and launch a new series of public service advertisements (PSAs) designed to target children and hopefully inspire them to be the next generation of innovators. As referenced by the USPTO (link below), “the United States has been a global leader in technology and innovation … account[ing] for nearly one-third of the world’s science and engineering researchers and 40 percent of all research and development... However, with increased economic competition globally, it’s widely understood that the United States must take steps now to maintain its leadership,” and “[i]n particular, America must ensure we inspire future generations of innovators.” This current series of PSAs follows the USPTO’s efforts last year for reaching out to children, and according to Jon Dudas, the Under Secretary of Commerce for Intellectual Property and Director of the USPTO, “As we enter the next phase of the campaign, I am confident this new series of public service announcements will strengthen America’s legacy of innovation by showing children how their talents and education help them change the world for the better.” Additional information on this new campaign and the partners involved may be found at the link below.

USPTO Announcement: LINK